Where to Next?

Integrated campaign with Intuit, helping people reach their financial destination.

After two years of having honest and personal conversations about finance, year three of the #RealMoneyTalk campaign took it a step further by asking “Where to Next?” The campaign was set as a dialogue to share why one may want to make changes and the very real obstacles that get in their way. This structure helps the audience map the practical shifts one could make to achieve their financial dreams.

We created “Turbo Ride” - a money confessional taxi, in which actress Danielle Brooks surprised millennials of all different backgrounds by starting conversations about where they’re going (financially) and how to get there. We captured the revealing, informative, funny, and sometimes surprising moments, to drive engagement and give actionable advice through videos, microsite, and social content.