#RealMoneyTalk

Integrated campaign with Intuit, easing the taboo around debt.

#RealMoneyTalk aims to spark authentic stories about the struggles of debt and financial health to encourage people to take control of their financial health. For its second chapter, we worked with Chrissy Metz, star of NBC’s This Is Us, to tell her financial story and spark others to do the same. 

We positioned Turbo as empathetic and empowering within the financial tech landscape, creating a conversation around the emotional connection of being in debt that would drive brand awareness. We concepted and produced an original video storytelling series, and promoted a social sweepstakes with original illustrations, design, and content.