Outcast is an integrated marketing agency specializing in digital, communications, and creative. After little change since its founding, Outcast determined it was time for a major shift in its branding. As Outcast’s creative studio, we had the unique opportunity and deep understanding of the “client” and were eager to push the brand beyond where it has been before.

Through a series of creative workshops with key stakeholders, we determined that what makes Outcast what it is are its people, partners, and clients. This became our North Star for the visual system that exudes confidence, energy, and moments of individuality within a unified family. This project extended to all touchpoints of the brand, including: strategy, messaging, identity, presentation design, social, video, and web.