Rather Outdoors

Rebrand for a trusted name in the outdoor sports world.

Formerly Lew's Holdings Co., Rather Outdoors acts as a holding company for its many subsidiary brands; collectively these brands provide fishing, hunting, and other outdoor sports equipment. Rather Outdoors requested a complete rebrand that included naming, visual ID, and messaging that reflected their ventures outside of a fishing focused landscape and mitigated any confusion with their sub brand, Lew’s Fishing.

The result was a brand that looks out towards adventure, reflects a life spent chasing the outdoors, and celebrates a long legacy of outdoor brands; all while positioning Rather Outdoors as the best-suited for shepherding legendary brands into the future.