Outcast Outside

Event branding for an exciting milestone in Outcast’s history.

Outcast Outside was a brand created for Outcast’s 25th Anniversary offsite celebration. Seeing as this was Outcast’s first in-person celebration since the pandemic began, we approached this project knowing we wanted to create a fun and exciting system while being rooted in the parent Outcast brand.

Drawing inspiration from colors found in the redwood forests of Santa Cruz, we kept Outcast’s green and orange as key colors in the brand’s palette, allowing us to implement a secondary palette that injected the brand with the playfulness and excitement we aimed for. The final elements of the branding were used in presentations, swag, signage and other touchpoints to create visual continuity throughout the anniversary celebration events.