Adobe Express Brand Kits

Helping users create on brand together.

A two part project of sorts aimed at highlighting Adobe Express’ rapidly growing features.

Feedback from our enterprise users indicated that one of their main needs when working with templates was having a way to easily place their logo in our professionally designed templates. With this in mind, we partnered closely with stock and legal teams to create a collection of legal approved logos that we could place as SVG files within our templates, allowing users to swap out for their own logo with a few simple clicks. The Collection resulted in over 100 logos across 10+ industries.

With the introduction of Brands in Express, one of the newest features within the program, we were then tasked with expanding a number of these logos into brand kits as a way for sales teams to showcase this brand feature in product, in real time. Each brand kit was equipped with a logo – in some instances a system of logos – color palettes, font pairings, images, graphic assets, and a selection of templates.