With the introduction of Brands in Adobe Express, one of the newest features within the program, the team was in need of ways to showcase how this feature makes it easy for users to create branded content in a few easy steps. As part of the internal content design team, we were tasked with creating multiple brand kits which allowed sales and marketing teams to demo this brand feature in product, in real time.

Each brand kit was equipped with a logo – in some instances a system of logos – color palettes, font pairings, images, graphic assets, and a selection of templates.