Created to provide nurses with flexible work opportunities and help eradicate the healthcare staffing crisis, connectRN is a trusted advocate and workforce ally for nurses and healthcare partners alike. connectRN came to us looking for a rebrand that highlighted this idea while also positioning them as a human first brand in the heavily saturated health tech space.

Together we created a brand that celebrates nurses and aides and positions them as the backbone of the healthcare industry. Through a logo and word mark that celebrate humanity and a vibrant and diverse color palette, connectRN became a community that empowers nurses everywhere and brings nurses together — one connection at a time.