Gabby Rivera is the writer of Marvel’s first queer Latinx super hero: America Chavez; and an outgoing activist fighting for women empowerment and the equality for minorities in America. For her inspirational lecture held at CSU Sacramento, I was tasked with creating a promotional campaign in order to draw students and faculty to attend.
For this campaign, I chose to empower Gabby just as she empowers many minority groups. By depicting her as a powerful super hero, I highlight her fight against racial and gender discrimination. A fun, organic illustration style is overlaid with her energetic pose, as a call back to her latest chapter in life, writing for Marvel comics. Campaign touchpoints included: large and small scale signage, digital signage, and social media posts.
Made at: CSU Sacramento
Art Direction: Diego Gutierrez
Design: Diego Gutierrez