For a presentation to our Lyft client, we were tasked with imagining, and designing unique cars that aligned with different members' of our team's vision of their ideal car of the future.
We drew inspiration from Lyft's internal illustration style which consists of simple, isometric forms. For these illustrations I was tasked with sitting down with multiple members of our team, and sketch their vision of an ideal car of the future, ala police sketch. From there we brought their dream cars to life via fun, playful illustrations.
Made at: outlier
Creative Direction: Michelle Barczak (MB)
Design: Diego Gutierrez