Problem
For a presentation to our Lyft client, we were tasked with designing cars that aligned with different members' of Outcast vision of what their ideal car of the future would look like.
Solution
We drew inspiration from Lyft's internal illustration style which consists of simple and geometric cars. For these illustrations I was tasked with sitting down along multiple members of OutCast and sketch their vision of an ideal car of the future while they described it to me, ala a police sketch. From there we transformed their dream car into isometric illustrations in order to call back to Lyft's illustration style.
Agency: outlier by OutCast
Creative Director: Michelle Barczak (MB)
Design: Diego Gutierrez
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